Globalization Strategy of McDonald's Corporation |
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» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Keywords:Strategy, Globalization, Localization, Think Global Act Local, Expansion, Franchising, Culture, Visual merchandising, Economic downturn, Ethics, McDonald's |
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